I am a Master's in Nordic outdoor sciences and a freelancer specializing in marketing and event production. 

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I am your vibrant marketing virtuoso

I am a freelance entrepreneur and digital nomad sharing my skills, ideas, and passion.

I wake up when the sun rises. I take care of my clients and their customers with my reliable, ambitious and precise attitude! I am prompt creative, always on time (guess this is a Finnish habit!). 

My special interest and skills are in outdoor, sports and travel branches, happy to connect with people sharing the same passions. 

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Master in Sports and Nordic Outdoor sciences

My passion for outdoor life led me to academic studies in the Nordic Master´s in friluftsliv (USN, Norway) 2020-2022. In this international program, I gained skills to contribute to adventurous explorations, environmental learning, active living, and well-being. My special interest became sustainable nature-based tourism which I researched in my Master's thesis. I also have a degree in sports management (University of Jyväskylä), event production, and marketing communications. 

I am a curious person, developing skills and learning new things every day.

Current passion project:
Taivasalla Outdoor Media

  • Outdoor media and community for Finnish outdoor lovers
  • My role: team, concept and project management, content creation, brand collaboration, event production
  • www.taivasalla.fi
  • Instagram: @taivasalla.fi

Freelance Event production

  • I am an experienced event and venue manager having worked in various sports/ wellness events, festivals, and retreats.
  • I have managed fitness and wellness studios in Finland and Australia so I have insider information as to what"the health enthusiasts" want! 

My event experience:

  • Finnish Sports Gala 2011-2015
  • IAAF Athletics WC, Helsinki 2012
  • IIHF Ice Hockey WC, Helsinki 2012
  • Villa Mandala yoga retreats and wellness events, yoga studio management
  • Exhibitions, hospitality & other private events

Clients I have worked with


Villa Mandala, Wellness and Yoga Resort, Finland

www.villamandala.fi

Adventure by Design, Outdoor Traveling Agency, Lapland

www.adventurebydesign.fi

Let's connect!

Drop me a line, text message, or connect me via social media. I am always happy to network, exchange ideas with good, ambitious people!

Sonja Ikonen

Marketing Freelancer

From Helsinki, Finland

+358 400276208 WhatsApp

sonja_ikonen@hotmail.com

Instagram @zzonya

Drop a message & let's talk more:

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Sonja Ikonen, +358 400 276208 (WhatsApp), sonja_ikonen@hotmail.com